Founded in 1987 by three students at the UQAM (Laura Urtnowsky, and brothers Bernard and Jean Morin), who paid their way through school selling home made beer, decided to try their hand at establishing a commercial brewery. Thanks to a small loan, the company was established. The students loaded their first four kegs in the back of the family Subaru and went looking for their first client. They managed to convince 4 bars in Montreal to carry the brew, and the resulting surge in demand helped the company expand several times. The resulting company account for just over 1% of the total beer sales in the province of Quebec (their products are not sold outside Quebec).
Source: Wikipedia.org
Copyright: Creative Commons 3.0
| | Public | French
Canada
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