Herzogenaurach is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group.
Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km or 14 miles northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river.
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