The building was built by C.A. Sadler who was a local Sheringham businessman and was conceived as a cinema. This cinema was built in the vernacular style of cinemas of that period. The cinema had seating for 400 people. The cinema was called the Electric Picture Palace and could only show silent movies as it was never wired for sound. By the late 1920s when the sound films began to take over, Sadler increasingly found that he had no silent films he could show. To alleviate this situation Sadler arrange to share reels with the cinema at near by Cromer. In later years the cinema was renamed the Casino Cinema and later still the Regal.
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