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Location type: Municipality
Location address: Italia, Treviso, Treviso
Number of texts: 3
3 stars
Made by Dromos | Reference Morningfrost
Made by Dromos

After Wordwar II, the Italian city of Treviso was one of the poorest areas of Italy. Now, this city is the home of worldcompanies such as Tecnica and Benetton. Tecnica became worldfamous with the Moon Boot, the afterski boot, invented by Giancarlo Zanatta after he watched the moonlanding. Tecnica couldn’t sell their produced boots in the winter of 1982 and 84, because there was a lack of snow in Europe. They had to find something new: therefore they started producing a walking boot using the new fabric Goretex, which became a huge success. The next years were very succesful, and Tecnica expanded, and looked for new investments. The Italian company bougth the American in-line skating company Rollerblade, but also the companies Lowa and Nordica.

Linked characteristics: Did you know..., Peculiar
Linked themes: Technology & engineering

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Made by | Reference FaleBot | © CC 3.0
Made by | Reference | © CC 3.0

Treviso (Italian pronunciation: [treˈviːzo] ( ), Venetian: Trevixo) is a city and comune in Veneto, northern Italy. It is the capital of the province of Treviso and the municipality has 82,854 inhabitants (as of November 2010): some 3,000 live within the Venetian walls (le Mura) or in the historical and monumental center, some 80,000 live in the urban center proper while the city hinterland has a population of approximately 170,000. The city is home to the headquarters of clothing retailer Benetton, Sisley, Stefanel Diadora and Lotto Sport Italia, appliance maker De’Longhi, and bicycle maker Pinarello.

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