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Knugget: "Worst hotel in Amsterdam" is good marketing

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knugget

15 June 2009

Hans Brinker Hotel
Making 'bad' publicity as worst hotel of Amsterdam is a niche in the market, as Hans Brinker will tell you. And it results in good marketing....

The Budget Hotel Hans Brinker is known by backpackers visiting Amsterdam for years.



Hans Brinker is attracting customers with slogans such as "Now more rooms without a window", "Now even less service",  "Now a door in every room", "Now even more dogshit in the main entrance",...  And it works. He even wrote a book about it. 

Feel like to have that experience yourself? Get to
Kerkstraat 136-138, in Amsterdam or visit their website
http://www.hans-brinker.com/

The Worst Hotel in the world
Picture: http://www.amazon.co.uk/

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