Barrymore Theatre

The Barrymore Theatre is a 971-capacity live music venue on the east side of Madison, Wisconsin. Originally built as the Eastwood Theater in 1929, the Barrymore was founded by Richard "Sich" Slone and Tom Peterson in 1987 in an attempt to revive Madison's declining Schenk-Atwood neighborhood. The theater has hosted almost 3,000 shows and events including rock concerts, films, plays, dance recitals, broadcasts, political rallies, children's programming, and community events. Today the Barrymore is owned by the Schenk-Atwood Revitalization Association with Steve Sperling as general manager. It is an independent, community-based theater, owned by a nonprofit corporation.
The building of a large east side theater was first announced in January 1924 after the purchase of the Gottlieb Maisch property at 2090 Atwood Avenue. The site had been the location of eastside fall festivals since 1922. The project was initiated in part by E. M. Michalson, who owned the Palace Theater on nearby Winnebago St. Promising a stage for local groups to use, the theater gained the support of members of the East Side Business Men's Association, who later formed the Eastwood Theater Company in October 1928. Capitalized at $50,000, the corporation had 125 stockholders with banker Herman J. Loftsgordon as president. Ground was broken by Loftsgordon on April 30, 1929.

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