Places and routes with a very strong "meme". The concept and notion of "meme" was introduced in 1976 in his book The Selfish Gene by the biologist Richard Dawkins . A "meme" is a concept, image, sound, idea,... that sticks and is easily passed on and spreads.
A route and a place with a strong "meme" are therefore excellently suited to become popular because they have the property that people easily remember the information and/or pass it on to third parties.
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