Knugget: "Worst hotel in Amsterdam" is good marketing
Monday 15 June 2009
Also available in:
French
 |
Making 'bad'
publicity as worst hotel of Amsterdam is a niche in the market, as Hans
Brinker will tell you. And it results in good marketing....
The Budget Hotel Hans Brinker is known by backpackers visiting Amsterdam for years. |
| Hans
Brinker is
attracting customers with slogans such as "Now more rooms without a
window", "Now even less service", "Now a door in every room",
"Now
even more dogshit in the main entrance",... And it works. He
even wrote a book about it. Feel like to have that experience yourself? Get to Kerkstraat 136-138, in Amsterdam or visit their website http://www.hans-brinker.com/ |
 Picture: http://www.amazon.co.uk/ |
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