
Impressions guaranteed
GO BEYOND organic growth. Give your routes a powerful, tactical VISIBILITY BOOST.
Relevant targeting
Boost results by MATCHING your routes to your audience’s activity, and interests.
Full control
YOU DECIDE which routes to promote, for how long and with what budget.

Sponsored Routes help organizations motivate outdoor enthusiasts with engaging routes — while boosting the reach and visibility of their content.
Tourism boards, cities, municipalities, and regions
Sports and recreation organizations
Organizers of sports and recreational events
Companies and brands with an outdoor story

Visibility that matters: appear in strategically promoted positions in search results, inspiration sections, newsletters, and homepages.
Reach active outdoor enthusiasts: show your route(s) to the right audience actively looking for relevant experiences.
Stronger activation: drive more usage and maximize the impact of your offering with a combination of guaranteed and targeted impressions.

You’re in the driver’s seat: decide how and when your campaign runs, and which routes get highlighted.
Complete management: set the duration, specific route(s), and campaign budget. Start and stop whenever you want.
Optimal budget use: benefit from our transparent CPM model — you know exactly what you get for your investment.
Insights & optimization: track performance through detailed reports and easily adjust for maximum impact.

In the first month, we saw unique route visits triple. Sponsored Routes has become our go-to tactic for every new launch.
· Anke Vdb.

We were able to time the campaign perfectly for the summer season and track results continuously.
· Sofie H.

As an outdoor brand, we don’t want to waste budget. Our routes were shown to the right hikers.
· Jeroen D.

As a Pro client, you’re set up without hassle: smooth onboarding of your existing content and direct access to our experts.Your investment in Sponsored Routes is aimed at guaranteed, measurable results.
Guaranteed impressions: you’re buying certainty. The campaign delivers a guaranteed number of impresions for your routes.
High click-through rate (CTR): targeted placement ensures a quality audience, resulting in a proven average CTR of 0.35% to the route detail page.
You keep full control and flexibility over your budget and routes:
Choose your route(s): decide which routes to promote — a single route, a set, or all your routes.
Flexible timing: pick the campaign start date yourself.
Even distribution: optionally control the distribution between start and end dates.
Targeted placement: routes are shown alongside similar routes to maximize relevance.
Language: choose the promotion language.