Fantasy Fair and Magic Mountain Music Festival

The KFRC Fantasy Fair and Magic Mountain Music Festival was an event held June 10 and 11, 1967 at the 4,000-seat Sidney B. Cushing Memorial Amphitheatre high on the south face of Mount Tamalpais in Marin County, California. At least 36,000 people attended the two-day concert, which was the first of a series of San Francisco–area cultural events known as the Summer of Love. The Fantasy Fair was influenced by the popular Renaissance Pleasure Faire and became a prototype for large scale multi-act outdoor rock music events now known as rock festivals.
The organizers chartered school buses to shuttle attendees and musicians up the mountain from Mill Valley, as Panoramic Highway had been closed to traffic. Those who missed the bus could catch a ride on the back of one of the Hells Angels’ Harleys. Admission to the festival was $2.00 and all proceeds were donated to the nearby Hunters Point Child Care Center in San Francisco. The Fantasy Fair was originally scheduled for June 3 and 4 as a benefit for the center, but was delayed one week by inclement weather. Several acts booked for the original dates were unable to perform.

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