Het horlogemerk werd in 1905 opgericht door de Duitse zakenman en technicus Hans Wilsdorf. Het merk had in eerste instantie de naam Wilsdorf & Davis en was in handen van Hans Wilsdorf en Alfred Davis.
In 1908 registreerde Wilsdorf de naam Rolex als officieel merk. Vandaag lopen de meningen nog steeds uiteen over wat Wilsdorf precies bedoelde met de naam Rolex. Hoewel Wilsdorf zelf altijd heeft volgehouden dat "rolex" een betekenisloze naam is, gaan er vele geruchten dat hij de naam zou hebben afgeleid van de Franse woorden horlogerie exquise.
Source: Wikipedia.org
Copyright: Creative Commons 3.0
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