Headline Spot
Your message GUARANTEED at the top of the newsletter for MAXIMUM ATTENTION.
Relevant targeting
Reach the right AUDIENCE. Your news MATCHED by language, country, and activity.
Proven engagement
BENEFIT from proven high engagement, significantly above the industry standard.
Sponsored News is the ideal solution for organizations that want to launch a specific message and reach the right outdoor enthusiasts directly through trusted channels.
Tourism boards, cities, municipalities, and regions
Sports and recreation organizations
Organizers of sports and recreational events
Travel companies
Companies and brands with an outdoor story
Prime placement for maximum impact: feature your news as one of the three headline items at the top of the newsletter — the spot with the highest attention and click rate.
Guaranteed delivery: your message securely delivered to 200,000+ unique users’ inboxes.
High-quality audience: reach an active, engaged, and well-profiled community of outdoor enthusiasts.
With Sponsored News, our message reached the right outdoor enthusiasts
· Julie S.
Thanks to the headline position, our campaign got the attention we needed.
· Bas V.
Easy communication and handling. No hassle, just good value.
· David B.
Sponsored News is a native advertising solution that seamlessly integrates your message into RouteYou’s trusted and engaged communication channels: the newsletter and news feed. This way, your news is experienced as a valuable tip — not a traditional ad.
This is the strategic and operational information that proves the total value of your investment.
Frequency & reach: there’s a monthly newsletter reaching 92% of subscribers and a weekly newsletter covering the remaining 8%.
Potential reach: the newsletter is sent to 200,000 active inboxes.
Effectiveness: the RouteYou newsletter has an average CTR of 5% per edition.
Bonus: your news article also automatically appears in the RouteYou news feed, adding roughly 200,000 additional impressions per year at no extra cost.
Simple control and maximum flexibility for your campaign
Set your content & timing: provide the text, visuals, and link, and choose your preferred publication date — monthly (first Wednesday of the month) or weekly (every Thursday).
Select the perfect match: for maximum relevance, choose the activity(ies) (e.g., hikers, cyclists), country, and language of your audience. Our system ensures the perfect match within the newsletter segmentation.
RouteYou guarantees delivery: we make sure your message reaches the right audience among our 200,000 unique newsletter subscribers — and guarantee your news takes the Headline Spot for maximum visibility.
More than 11,800,000 routes
More than 15,000,000 users
More than 4,500,000 points of interest
Kerkstraat 108
9050 Gentbrugge, Belgium
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