Mile One Centre

Mile One Centre is an indoor arena and entertainment venue located in downtown St. John's, Newfoundland and Labrador, Canada. The arena opened in May 2001, as Mile One Stadium, replacing Memorial Stadium. The centre's name comes from it being located at the beginning of the Trans-Canada Highway. At full capacity the arena can seat 7,000 people.
Though the centre's name is often assumed to be a generic name based solely on the building's location, Mile One Centre is in fact among the many North American sports venues that have raised funds by selling their naming rights. In the case of Mile One, brewing company Molson initially acquired the naming rights for 10 years , as well as other privileges such as being the venue's exclusive beer supplier, for $1.5 million. Molson then resold the naming rights to Danny Williams, then-owner of Cable Atlantic , for $600,000. Before the centre opened, however, Williams sold Cable Atlantic to Rogers Communications in order to pursue politics, but retained the naming rights personally. Ultimately Williams chose to name the centre based on the venue's geography.

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