Lyoness is a multi-level marketing company established in Austria in 2003. According to Lyoness, the company was active in more than 40 countries, spread over six continents, and their shopping community consisted of more than five million members as of 2016. In several countries Lyoness is suspected as being a pyramid scheme.
In 2004, the CEO of Lyoness, Hubert Freidl, was hired as the company's director. Lyoness comprises at least seven corporations registered in Switzerland, nine corporations registered in Austria and approximately 42 additional national and regional corporations all around the globe. The name ‘Lyoness’ was derived from the Celtic mythological kingdom ‘Lyonesse’. "Lyconet" was introduced in 2014 as a new trademark name for the same group of corporations.
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