The red legend of Saint-Tropez

Founded in 1887 as a nougat and pastry shop, Sénéquier became the go-to spot for celebrities in the 1950s and 1960s.

Think Brigitte Bardot , Pablo Picasso , Jean-Paul Sartre , Jane Birkin , Jack Nicholson , and more recently Beyoncé , DiCaprio , Karl Lagerfeld … The terrace is right on the quay, giving you a perfect view of the yachts, strolling people, and street scenes . Ideal for a glass of rosé and a bit of "see and be seen."

Everything is red and white : the chairs, tables, menus, napkins—everything. This red style is so recognizable that it's become a symbol of Saint-Tropez. The red color of the tables, chairs, and awnings is trademark protected ! You can't simply copy that specific shade of red in Saint-Tropez. It's as iconic as the Eiffel Tower in Paris.

Sénéquier is one of the most photographed spots in Saint-Tropez . The combination of red tables, yachts, blue sky, and old facades makes it perfect for photos.

The film "Et Dieu… créa la femme" (1956), starring Brigitte Bardot, made the terrace even more popular. The original recipe for their famous nougat is a family secret.

In the 1950s and 1960s, Sénéquier was also a kind of literary café : writers and poets met there, including Jean-Paul Sartre and Françoise Sagan.

Willem Vandenameele