Today we're going to take a closer look at how you use RouteYou. The fact that smartphone use continues to grow should come as no surprise to anyone. When you visit RouteYou, 58% do so via their smartphone. Two years ago, that was only 48%.
It is striking that in covid times we apparently spend a lot of time behind our dekstop. Perhaps not so surprising given the constraints and the many hours we had to spend at home willy-nilly.
It's noticeable in manufacturers' sales figures and we see it in it in our user data: tablet usage continues to plummet. Now only 6% of the total. That's almost 1/3 of what it was two years ago. No doubt the larger screens on our smartphones are behind it.
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Put yourself in the spotlight
15 May 2025, 12:59Book your ad campaign on RouteYou today! This summer, introduce 15 million RouteYou users to your region, activities, products, services, packages, ... in short, all of your enticing recreational offers.
We offer two different banner positions, three banner sizes and two targeting options. See the full list of advertising opportunities here.
Want to know more about RouteYou? The RouteYou Media Kit contains lots of interesting figures and background information.
Schedule an appointment to discuss the options and to tailor them to your needs.
Or submit your requirements immediately via advertising@routeyou.com.Always be on the right track with the RouteYou app
14 May 2025, 22:05The new RouteYou app has everything you need to be your most reliable guide on all your future outdoor adventures.
With the accurate Turn-by-Turn navigation feature, you don't even need a map anymore. Short simple visual messages always let you know when a new instruction is coming and exactly what it means. You get short instructions, even on the lock screen of your smartphone, as long as you keep navigation active in the background. Combine these Turn-by-Turn messages with any of the available map backgrounds and navigate any type of route with ease.
Install the RouteYou App for free and venture out with confidence.
Don't be suprised if you walk through these valleys
10 May 2025, 22:00If you walk the mostly quiet and famous Snowdonia Way, don't be surprised if you get to the Mach Loop. It's a series of valleys with a specific use. Find out why.
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