Located about 70 kilometres northeast of Bolzano, the town centre is situated in the Tauferer Ahrntal valley of the Ahr river, stretching from Bruneck in Pustertal up northwards to the Venediger Group mountains of the Hohe Tauern range and the border with Austria. The municipal are comprises the frazioni of Ahornach, Kematen, Mühlen in Taufers, and Rein in Taufers. As of 31 December 2015, Sand in Taufers had a population of 5,371 and an area of 164.3 square kilometres .
The market town borders the Tauferer Ahrntal municipalities of Gais in the south as well as Ahrntal and Prettau further north. In the east, the municipal area comprises the Reinbach gorge and the slopes of the Rieserferner Group. Large parts are covered by the Rieserferner-Ahrn Nature Park, a protected nature reserve which extends to neighbouring Percha, Rasen-Antholz and Sankt Jakob in Defereggen in Austrian East Tyrol. West of the village of Mühlen, the Mühlwald valley stretches westwards up along the Speikboden massif to the Neves reservoir and the crest of the Zillertal Alps.
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