Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan. The bakery is known for its desserts, especially its cupcakes.
The original Magnolia Bakery was opened in 1996 by Jennifer Appel and Allysa Torey. The bakery began making cupcakes with leftover cake batter, and the cupcakes subsequently became very popular with customers. In 1999, co-owner Jennifer Appel left the business after a disagreement about expansion plans. Appel opened Buttercup Bake Shop at 973 Second Avenue in the Midtown East section of Manhattan. In 2006, Allysa Torey sold Magnolia Bakery to Steve Abrams, who is now the CEO of the company.
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