Lucy the Elephant is a six-story elephant-shaped example of novelty architecture, constructed of wood and tin sheeting in 1881 by James V. Lafferty in Margate City, New Jersey, approximately five miles south of Atlantic City. Originally named Elephant Bazaar, Lucy was built to promote real estate sales and attract tourists. Today, Lucy is the oldest surviving roadside tourist attraction in America.
In 1881, the U.S. Patent Office granted James V. Lafferty a patent giving him the exclusive right to make, use or sell animal-shaped buildings for a duration of seventeen years. Lafferty funded the design and construction of his first elephant-shaped building at South Atlantic City, now called Margate. He employed Philadelphia architects William Free and J. Mason Kirby for the design. Lucy was modeled after "Jumbo the Elephant", the famous elephant with Barnum and Bailey's Greatest Show on Earth, and constructed at a cost of $25,000 - $38,000.
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