Equitable Building

The Equitable Life Assurance Building is a 32-story, 453 foot tall office building in Atlanta, Georgia. It is located at 100 Peachtree Street in the Fairlie-Poplar neighborhood in downtown Atlanta. A typical example of an International-style skyscraper, the building was designed by Chicago-based architectural firm Skidmore, Owings and Merrill, and was constructed in 1968 on the site of the former Piedmont Hotel. The building's "EQUITABLE" signage was an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stood in sharp contrast to the surrounding buildings. The building's signage was changed in late 2018 to now host a digital signage board for the new main tenants.

The Equitable Building is adjacent to the historic Flatiron Building and the historic Rhodes-Haverty Building. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of Woodruff Park is located across Peachtree Street to the south. The building is serviced by MARTA Red and Gold line trains at the Peachtree Center station, as well as the Atlanta Streetcar at the Woodruff Park and Peachtree Center streetcar stops.

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