WKSE is a Top 40 station serving the Buffalo and Niagara Falls region of Western New York. The station's transmitter is located on Grand Island, New York. It has a sizable market in the Greater Toronto Area, but unlike the WBLK of old, does little marketing and promotion outside Western New York, but now has to compete with two CHR/Top 40 stations, in the Greater Toronto Area; therefore, this will lower the number of listeners there. It is currently owned by Entercom Communications, with studios located on Corporate Parkway in Amherst, New York.
WKSE signed on as WHLD-FM in 1947. It changed its call sign to WZIR in 1980, WRXT in 1984, and the current call sign in 1985. It currently runs a Top 40 format, which has been in place since September 1984. Much of its playlist overlaps that of sister station Star 102.5 at times The 102.5 frequency was a CHR competitor of WKSE in the late 1980s and early 1990s as WMJQ "Majic 102". WKSE competes with longtime rival, 2Day FM 105.1 , which has a very similar format, However CJED switched formats on March 1, 2018. Currently, the ratings for WKSE is higher than 105.1 2Day FM in the Buffalo and Niagara Falls region, according to Nielsen Audio.
Source: Wikipedia.org
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Erie, United States
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