Valley Forge Music Fair

The Valley Forge Music Fair was an entertainment venue located in Devon, Pennsylvania, outside of Philadelphia, constructed in theater in the round style with seating for 2,932. Initially established in a tent in 1955, a permanent structure was constructed that closed in 1996. The Valley Forge site became a model that led to the creation of a series of venues located in suburban locations on the East Coast of the United States that became a means to present top performers and productions of popular theatrical musicals at reasonable prices outside of the big cities.

Radio broadcaster Frank Ford and nightclub owner Lee Guber were returning home with their wives after attending a 1954 musical performance presented in a tent. After the two kept commenting on how they could improve on the show they had just seen, Ford's wife told them "Well, why don't you". They went ahead with the idea, leading the creation of Music Fair Enterprises, Inc. Together with Shelly Gross, a television news anchor who had become disenchanted with his profession, the three raised $100,000 to lease the Devon, Pennsylvania site of what they named the Valley Forge Music Fair, which brought in profits exceeding $50,000 in its inaugural season in 1955.

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