Source: Philiep De Sutter (CEO RouteYou)
No doubt you already heard it via numerous publications in the press: "European media group Mediahuis acquires Belgian RouteYou".
We are extremely proud that the many years of work by our RouteYou team can continue to grow and prosper within this powerful group. With the acquisition, Mediahuis wants to push the company further into the future. And you will all be able to fully enjoy that. Not only will RouteYou continue to exist for you, but you will be able to use more RouteYou: more and better functionality, more content and an even bigger and stronger community.
Gert Ysebaert, CEO Mediahuis group, says:
"With the acquisition of RouteYou, we acquire an experienced team and extensive content and platforms around recreational outdoor activities. We know that our readers have a strong interest in walking, cycling and running. The integration of RouteYou offers great opportunities to enrich our service to subscribers. We are convinced that RouteYou and Mediahuis can mutually reinforce each other. We are therefore happy to pursue the continuation of the route with them."
Philiep De Sutter, founder and CEO of RouteYou:
"With RouteYou, we have spent the past 18 years pushing boundaries to make recreational online navigation possible for the millions of cyclists, hikers and other recreational users who use our platform in the meantime. With Mediahuis we have found the ultimate partner to ensure the future of the RouteYou platform and to successfully expand it further. Mediahuis' expertise in content, advertising and marketing will enable us to take the route experience of our users to new heights. This will allow us to further fulfill our mission to let them find, plan and experience the nicest routes, under the motto: It's not about the destination, it's about the route and above all, with whom you travel it."
The entire team will not only stay on board, but will be reinforced with Mediahuis' expertise and with a lot of new talent that we are trying to attract soon. Do you know someone or are you enthusiastic yourself? Be sure to let us know!