Four clearly stated goals define Think-Pink: informing people, raising public awareness, financing scientific research and supporting projects involving care and follow-up care. To be able to realise these goals, Think-Pink has set up three funds. Our Geef om Haar Funds aides women to purchase a wig. The Share your Care Funds eases up life for women who suffer breast cancer, inside and outside the breast clinic, during treatment and afterwards, in little things, small acts. Lastly, the SMART Funds finances scientific research which looks into new methods for detecting and treating breast cancer, as well as into follow-up care.